In recent decades commercial marketing has evolved significantly. Part of that evolution is largely related to a specific shift in the way of reaching the customer audience. In this sense, advertising has started to slide away from the grounds of traditional media and is now increasing its focus on the media of the new millennium…Continue reading

The visual appeal of a product plays a key role for its potential commercial success. Brands such as Apple and Alfa Romeo are a clear example how the design of a product can be used to elicit an emotional response from the consumer that could ultimately result in a purchasing decision. All this goes to…Continue reading

Data is the new currency in our contemporary digital era and as such it plays a vital role for the success of every business enterprise. Accordingly, databases are a key infrastructure component of the fast-growing digital economy. They are an important tool that could allow a business to harness and utilize the power of data…Continue reading